Simon Yencken shares his views on innovating new technology for customers. Furthermore, he focuses on the use of personalization, data, AI and Machine Learning.
1. Tell us how you came to be the co-founder and CEO at Fanplayr.
I founded Fanplayr with 2 co-founders from the FinTech space. We had seen how digital technology had transformed trading floors in banking and financial services and believed that the same thing would happen in the ecommerce world. Certainly the experience over the last few years, and in particular in 2020 has proven this to be true.
2. How much of your typical day is involved in innovating new technology for your customers?
Our CTO and product team spend a significant amount of time focused on innovation and new technologies. As CEO I am a participating member of our Product Committee and we meet weekly to discuss innovation and new product development. Our goal is to put our clients first by giving them access to the latest in ecommerce technology focused on personalization, data, AI and Machine Learning.
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