Our advertising is directly tied in with programmatic TV. This connection is becoming more important, as it has been predicted that 82% of households will cut off their cable and satellite services in the next two years. Even if these changes are marginally true, connected TV and OTT will be increasingly more important advertising channels. With this new trend, our advertising ties into these platforms as seamlessly as traditional online advertising. Additionally, with more families turning to tv and video over the Internet, it will be critical for advertisers to reach consumers that aren’t responsive through email or display.